This is a funny project. The concept of the content is actually quite cool, where the site reviews different films, games and music based not on their popularity or artistic merit, but on their technical achievements. Basically this site is a buyers' guide for people who want to show-off their cool home-cinema systems!
I designed the brand as well as the site. Originally these were made only for the pitch, but the client liked them so much, they went straight into production.